03Service

Digital visibility

We help businesses build a stronger presence across search engines and the emerging AI-powered discovery ecosystem.

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Who it’s for

Businesses whose website should explain clearly what they do, to people, search engines and AI assistants alike, and who want changes grounded in evidence rather than tricks.

01What you get

What you get

  1. A technical audit: crawling, indexing, canonical URLs, sitemap, mobile experience and speed
  2. Page structure and copy that answer the questions your customers actually ask
  3. Structured data that matches what each page visibly says, and nothing more
  4. A measurement plan: a fixed set of searches, Search Console data and dated checks in AI assistants
ONE SOURCE · YOUR SITETITLE + CLEAR HEADINGSSPECIFIC FACTS IN TEXTSTRUCTURED DATAANSWERS TO REAL QUESTIONSSEARCH RESULTSAI ANSWERSLINK PREVIEWSREAD BY PEOPLE AND MACHINES ALIKENO GUARANTEED PLACEMENT
One clear, well-structured source, readable by people, search engines and AI systems alike.

02How we work

How we work

  1. Audit the foundations

    What search engines and AI crawlers can actually reach, read and index today.

  2. Fix and clarify

    Technical fixes first, then structure and copy, one documented change at a time.

  3. Measure honestly

    Baseline first, then track changes, without claiming causes we can’t show.

Search is no longer one results page. People find businesses through search engines, AI answers and assistants, each reading the web in its own way. What they share is a preference for content that is clear, specific, well structured and technically sound.

We work on the foundations: site architecture, technical foundations (crawling, indexing, speed), structured data that matches what the page actually says, and writing that answers real questions. We document which choices rest on established practice and which are still experiments.

Our full process, step by step

03Scope

Typical work

  • A technical and structural audit of an existing site
  • Information architecture and content structure for a new site
  • Structured data that matches visible content
  • A measured plan for AI-discovery experiments, one change at a time

Covers

Generative-engine optimisation (GEO) · Answer-engine optimisation (AEO) · Technical foundations · Information architecture · Structured content

What this isn’t

  • Google says its AI features need no special optimisation beyond the usual search best practices, so we don’t sell llms.txt files, special AI markup or hidden text as shortcuts.

Source: Google Search Central: AI features and your website

We don’t promise rankings or AI citations. Nobody honestly can. We promise sound foundations and a clear record of what was changed and why.

04Evidence

Where we have done this

From our own products

Strange Forms

Strange Forms documents every search and AI-discovery choice by the strength of its evidence, and its build checks that structured data matches the visible page.

Strange Forms case studyVisit Strange Forms

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Have something worth building?

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