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Experience,reconfigured

AI changes the range of things a small team can explore and make. It does not decide what should be made, what good feels like, or where a process needs human judgment.

AX Designers brings together two complementary design practices. We work across digital products, AI-enabled workflows, visual systems and complex production, carrying ideas from the first question into practical, considered work.

A/01AI and experience

AI changes what we can do. Experience changes what we do with it.

AI can help us research, explore alternatives, prototype, write and build more quickly. Experience helps us choose the right question, spot what is missing, and judge whether the result serves the people who will use it.

We bring AI into the work when it adds something useful. We also know when a clear interface, a well-designed process or a dependable script is the better answer. The tool may change; care, context and judgment still matter.

AI helps us move faster

  • Research
  • Explore alternatives
  • Prototype
  • Write
  • Build

Experience decides

  • The right question
  • What is missing
  • Whether the result serves the people who use it

A/02More than a prompt

More than a prompt

A useful result takes more than a clever instruction. It takes a clear goal, an understanding of the people and systems involved, thoughtful design, and the practical work of making the pieces fit together.

We work across the path from idea to implementation: framing the problem, shaping the experience, developing the visual and interaction system, and helping the chosen solution work in its real context. AI can support parts of that path; responsibility for the decisions stays with us.

  1. Frame the problem
  2. Shape the experience
  3. Develop the visual and interaction system
  4. Make it work in its real context

AI can support parts of the path

Responsibility for the decisions stays with us

A/03Principles

Principles that outlast tools

  1. Start with people and purpose

    Understand who the work is for and what needs to change before choosing a tool.

  2. Make complexity understandable

    Give information, interfaces and workflows a structure people can follow.

  3. Use tools with judgment

    Choose AI, automation or established methods for a reason, and keep people involved where context and judgment matter.

  4. Make the result useful beyond the first release

    Build with consistency and care so the work can be understood, used and developed further.

A/04Capabilities

Multidisciplinary capabilities

Our strengths meet across design, technology and production. The combination lets us look at a challenge from several angles and carry decisions through to execution.

  • Product strategy and digital product design

  • UX and UI architecture for websites, apps and complex digital products

  • Brand systems, visual communication and art direction

  • AI-informed product and workflow design

  • Workflow and production automation, including Adobe scripting

  • E-commerce ecosystems and digital product implementation

A/05Working method

From a clear question to considered work

Every project is different, but our way into the work is consistent.

  1. Understand

    We learn what you are trying to change, who is involved, how things work today and what constraints matter.

  2. Find the shape of the problem

    We make the important information, flows and decisions visible, then agree what a useful result would look like.

  3. Explore and design

    We develop the right direction, using research, design, prototypes and AI-assisted exploration where they help answer the question.

  4. Make it work

    We bring the chosen direction into the product, visual system or workflow, paying attention to the details that make it usable in practice.

  5. Learn from use

    We look at how the result works in context and use what we learn to guide what comes next.

A/06The people

The people behind the work

AX Designers was co-founded by Jolanta Żochowska and Małgosia. Their backgrounds are different; that is what lets AX bring product thinking and visual craft into the same conversation.

Product and UX design · Product leadership

Jolanta Żochowska

Jolanta is a product and UX designer with more than ten years of experience across web and mobile products, including e-commerce and SaaS. Her work spans user research, usability testing, accessible design systems, and product and project leadership. From 2007 to 2018, she founded and led an interactive agency.

Focus areas

  • Product and UX design
  • User research and usability testing
  • Accessible design systems
  • Product and project leadership

Multidisciplinary design · Art direction · Production systems

Małgosia

Małgosia is a multidisciplinary designer and art director with more than 20 years of experience in brand systems, UX/UI architecture, visual communication and complex digital products. Her work spans AI-driven product design, large-scale production automation, Adobe scripting, e-commerce ecosystems and high-end art direction. She connects creative vision with technical execution and scalable systems.

Focus areas

  • Brand systems and art direction
  • UX/UI architecture
  • Complex digital products
  • Production automation and Adobe scripting
  • E-commerce and visual communication

A/07Specialist practices

Specialist practices

Five connected practices describe the kinds of work we bring together. They are ways of working within one small practice, not separate departments.

  • Make AI useful in context.

    We explore where AI can support a product or workflow and shape a thoughtful way to use it.

    See this route

  • Turn ideas into usable experiences.

    Turn product ideas and design decisions into clear, usable digital experiences, working within the implementation approach and capabilities present in the project.

    See this route

  • Reduce repetitive work.

    Reduce repetitive work through considered workflows, automation and AI where appropriate, keeping human judgment in the right places.

    See this route

  • Make new tools easier to understand.

    Make new tools and ways of working easier to understand through practical knowledge-sharing and learning.

    See this route

  • Be clear and findable.

    Help people, search engines and AI assistants find and understand the work through GEO and AEO: sound foundations, clear structure and useful content.

    See this route

Company details, such as the legal name and registration, will be added once confirmed.

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